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Kristina Halvorson

Owner of Brain Traffic

Who’s Kristina?

Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the owner of Brain Traffic; the author of Content Strategy for the Web; and the founder of Confab: The Content Strategy Conference. Kristina speaks regularly about the importance of content strategy, educating and inspiring audiences all over the world. Her agency Brain Traffic is home to a team of renowned content strategists, serving clients like Autodesk, Coca-Cola, Best Buy, Thedacare, Dell, Wells Fargo, and the University of Minnesota. Kristina lives in St. Paul, Minnesota with her two kids, who often get quoted on Twitter (@halvorson)

At CS Forum Helsinki Kristina is a keynote speaker, runs the “Intro to content Strategy” workshop and is also the leader of Friday’s panel discussion

Kristina’s topic


As web professionals, our jobs require more cross-team collaboration than ever, and that means it’s getting tougher to delineate our disciplines. When was the last time you did “just” design, content, or code? It’s no longer an option to only care about what’s on your plate. Drawing from her experience as a “content therapist,” Kristina will share insights about how curiosity, empathy, and shared ambition will help us all build a better web.