Senior Architect at Lullabot
In 1983, Jeff Eaton used a Fisher-Price Printing Press to publish a neighborhood newspaper. Today, he helps large and small companies build and deploy their own publishing platforms. As a Senior Architect with Lullabot Inc., he has worked with clients including Sony/BMG Music, Fast Company and Inc. Magazine, World Wrestling Entertainment, Verizon Wireless, and more. He’s also the co-author of O’Reilly & Associates’ Using Drupal, a frequent writer and speaker at web and open source conferences, and a shameless fan of well-curated ephemera collections. In a previous life he worked as a freelance writer and a copy editor, jobs that he recalls fondly while building editorial tools for today’s content teams.
Deblobbing in the Real World
The Prussian field marshal Helmuth von Moltke famously said: “no plan survives contact with the enemy.” Similarly, few structured content models survive contact with a complex designs, CMS limitations, and real-world deadlines. Content reuse and cross-channel publishing depend on effective use of structured content: how can we combine those ideals with the pragmatic needs of our projects?
This talk presents three common ways that structured content runs aground in real-world CMS projects, and share a collection of proven tactics for planning around those issues. We can never anticipate every problem, but we can avoid the worst of them.
Audience will learn:
- How to design a content model that survives next year’s redesign
- Effective ways to give CMS users control over presentation without baking design into the content
- How to suck it up and live with well – but not perfectly – structured content.