CS Forum 2013

Carrie Hane Dennison

Content strategist at American Society of Civil Engineers

Who’s Carrie?

Carrie Hane Dennison is a content strategist who recently defected from the agency world to take digital-first experience thinking to the American Society of Civil Engineers, a 160-year-old professional association. Having come to the web accidentally after studying international affairs, she enjoys practicing diplomacy by bringing together business and customer needs as well as helping strategists, designers, and developers work together to produce products that don’t suck. She has mastered the art of strategic nagging through 15 years of web strategy experience working with non-profits, government agencies, and corporations. Carrie’s local, regional, and national talks have helped other people get content strategy going in their own organizations, and her work has been referenced in books and interviews.

Carrie’s topic

Getting into the content strategy mindset – How to Become a Change Agent?

More than ever, organizations need content strategy, but few recognize this. We’ve come a long way since the days when a website was a glorified brochure. Today’s websites need to deliver a return on investment. As a content strategist, you know what needs to be done to create business value while serving customer needs. Will you choose to accept the mission to bring about change? Taking lessons from spies who to infiltrate enemy operations, learn to hone skills you already have to become an agent of change. Empathy, organizational, and analytical skills are your keys to neutralize objections and decode hidden agendas. Follow one person’s journey to use content strategy to transform the way a traditional organization approaches business in a digital-first world.

Audience will learn:

  • How to educate others about the importance of content strategy
  • How to manage change up, down, and sideways
  • How to be a catalyst for change without explicit authority (aka strategic nagging)