Meghan Casey

Content Strategist at The Nerdery

Who’s Meghan?

Meghan Casey is The Nerdery‘s first official content strategist. She ventured away from Brain Traffic, the world’s leading agency devoted exclusively to content, to help build content strategy into The Nerdery’s user experience practice. She helps a wide variety of clients—start-ups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day. A regular trainer and speaker on content strategy topics, she once inspired participants to spontaneously do the wave in a workshop setting. Yep, that really happened. Meghan has been working with content and communications since 1996 after receiving her bachelor of arts degree in writing from Concordia College. She also holds a master of arts in nonprofit management from Hamline University.

Meghan’s topic

Get Your Content Strategy Out of the Drawer With Governance

All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achieving a prescribed outcome. The focus is often put on the desired outcome and not the plan for getting there (because that part is really hard). Another reason is that there’s no formal way to make the strategy stick over the long haul or to determine when it needs to change. This talk will help you give your content strategy a back bone with governance.

Audience will learn:

  • A framework for content governance.
  • Why content governance matters.
  • A four-step approach to setting up governance.