Marli Mesibov

Content Strategist, Freelancer

Who’s Marli?

Marli is a content strategist with a love of education and games. Her work spans content and UX work for web and mobile applications ranging from enterprises to startups. Marli can also be found on Twitter as @marsinthestars, where she shares thoughts on UX Design, literature, and Muppets.

Marli’s topic

What’s in a Story – creating powerful content

Even with short attention spans and a barrage of information, long copy shows time and again to be more effective than short tag lines. Why? Because users love stories; it’s how we as humans relate to one another and understand context. Through storytelling, content strategists are delivering back-stories to engage and connect with users, as we have connected to one another since the beginning of time. This talk will enlighten the power of stories and give tips on how to use them in your content.

Audience will learn:

  • The history of storytelling, and why humans relate to it.
  • What it means to “tell a story.”
  • How to use storytelling in all content creation.