Head of Business Development at Trimedia
If you have ever stopped to ponder not just what your customers are doing on the web but why they are doing what they are doing, chances are you are rather similar in nature to Ville Salonen (@VSSalonen). At his talks, Salonen underlines the importance of repeated why-questions for understanding human behaviour and provides real-life examples of what works in conversion optimization. Salonen is Head of Business Development at Trimedia. In addition, he is currently working on a book titled The Why Book of Business as co-author scheduled to be out in early 2014.