Principal of Appropriate, Inc.
Margot Bloomstein is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW 2013, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include UX London, CS Forum Cape Town, Content Marketing World, IA Konferenz Germany, Confab, and Web 2.0. She also helps organize the Content Strategy New England meetup and tweets excessively at @mbloomstein.
Content Strategy for Slow Experiences
- How to identify experiences in which efficiency and speed would hinder the user’s interaction, satisfaction, and retention.
- How to introduce “speed bumps” in copy, content types, interaction design, and visual design that help users without annoying them.
- How to structure sentences, choose diction, position images, and design forms that slow down and actually improve interaction.