Tuomas Manninen

Head of Online Experience at Nokia

Who’s Tuomas?

Tuomas Manninen is the head of online experience for Nokia, leading the development and content strategy for Nokia.com in 73 markets. Responsive Nokia.com is developed with “content first” and “mobile first” approach with an agile development methodology. Before Nokia Tuomas has worked on international integrated communication agency, leading the Digital & CRM service unit in Euro RSCG. Tuomas started his career selling tractors online in Valtra, the Finnish tractor manufacturer.

Tuomas’ topic

Nimble Governance with New Content Strategy Model 

Nokia.com is running in 73 markets. And it is responsive. This talk presents how it was done with content lead prototyping, with agile development and clear content governance in all markets?