Aja Guldhammer

Regional Manager of the Nordics region at Airbnb

Who’s Aja?

When Aja is not domesticating giant eagles in Mongolia, she leads the Airbnb team covering all the Scandinavian countries and the Netherlands. Based out of Copenhagen, Aja and her team travels the Nordic regions, initiates local efforts and is on a mission to build strong Airbnb communities from Torshavn to The Hague and from Helsingborg to Helsinki. Aja has climbed Kilimanjaro, lived the bohemian life in Paris, hand-fed leopards in South America, has the scars to prove it.  She has previously worked in consulting and is truly passionate about the way sharing can change the world, one local experience at a time.

Aja’s topic

Content is our Business

At Airbnb, content literally is our business. Our product is the experience, and our job is to connect hosts and travelers to make these experiences possible. The shortest distance between the two is through the content, the amazing apartments, houses, castles and yurts we have on Airbnb. Join us as we explore the full potential of the host stories we hear, the travel testimonials from our guests, and the eye candy on the Airbnb website.

Audience will learn:

  • How to make content the main driver for marketing campaigns
  • Being local is key
  • Truth beats tricks: Use the content you have to position your brand